• Andrew
• Nov 18,2008
• In: Internet

Google looks into users’ needs?

Rather than just creating every single thing imaginable, Stuart Smith, the newly named strategic planning director of Google’s Creative Lab in New York says that Google will be placing a greater emphasis on the needs of their consumers in the future.

Smith, once a former planning director at advertising agency Wieden and Kennedy in London, now joined Google’s recently-formed advertising division two months ago and is now working on new ideas to expand the brand.

What typically happens is it is just a load of engineers producing a load of things and then refining until it finds an audience,” Smith says. “What they have never really done is to look at audiences and understand audiences and say ‘perhaps there is a need over here — let’s meet that need.

…Now I think they have seen an opportunity to come at it from an audience perspective and that is part of what any planners’ job is — to understand audiences.

Source: AustralianIT